Sherbet Electric Taxis
All hail Sherbet! We were uber proud to launch this audacious and provocative OOH and digital campaign for the zero emissions, all electric London cab company Sherbet, calling out UBER and other fossil-fuelled cabs for their harmful emissions.
Brands in the sustainable space often have a strong view of the world but shy away from actually vocalising it. Sherbet didn’t. “We are not afraid of naming and shaming the culprits” Asher Moses, Sherbet’s CEO, said. As you can see, the man is as good as his word.