An introduction
to DCM Media
We are an independent media strategy and buying consultancy, bridging the often huge gap between creative and media.*
One which is fit for the modern media landscape – multi skilled, fleet of foot, collaborative, with low overheads, high delivery and a passion for delivering fame.
We work with clients to build planning frameworks, advising which media they should use, when and how.
Throughout the process we’re impartial, transparent and work as if our clients’ media budgets were our own.
We never over promise but we always over deliver.
*“If I were starting an agency now I would go back to the future. I would make it strategic and creative and I would insert media alongside it.”
SIR JOHN HEGARTY, 15TH JUNE 2018
Steve Stokes /
Planning director
20+ years experience in media strategy including
JAA, UM, Walker Media, OMD UK and MG OMD.
IPA Gold effectiveness award and Cannes Lions.
Client media experience includes: Vodafone,
Starbucks, Renault, Dacia, Boots, The Post Office,
Nestlé.
Lisa Batty /
Strategy director
20+ years media experience including
Initiative, OMD UK and Time Inc.
Media Week Award, Channel 4 TV Planning Award
and Clear Channel Outdoor Planning Award.
Client media experience includes: AXA,
Compaq, LVMH, Patek Phillipe, Calvin Klein
and Harper Collins.
Media Clients /
Barking Heads /
Planning framework
Brief: Support new store listing as well as DTC sales channel.
Idea: Better Food For Dogs
Media framework: Fame – Relevance – Sell – Habit
Media: Online video, Targeted OOH, Social
IWM /
Creative Media
Brief: Promote ‘People Power: Fighting for Peace’ exhibition
Idea: Flip the naval guns into symbols of peace
Media: Special Build, Transvision, Outdoor, Press, Digital.
