Imperial War Museum, London
‘War Games’ is the UK’s first exhibition to explore what video games can tell us about conflict. In it, visitors are invited to interrogate the tension that exists between the thrill and tragedy of warfare in a game and its repercussions in the real world.
IWM needed a simple and powerful digital and OOH campaign to capture this premise and the central theme of the exhibition.
We like to think they got exactly that. Oh and before you ask, yes it is the same model.