Bam Bamboo Clothing
In the word of Lichtenstein … WHAM! Introducing BAM (makers of top-quality, climate positive activewear that’s kind to people and the planet) to the brand-building, fortune-changing possibilities of TV advertising.
Now live, they join our successful campaigns for other ethical and sustainable brands.
Why bamboo? Well, it absorbs five times more carbon than hardwood trees, needs half the land cotton needs to produce the same amount of fibre, doesn’t need irrigation or pesticides and is a soft, flexible, high-performance fabric, making it perfect for activewear. Phew.
The ad focuses on the BAM moment of bliss we sometimes hit when being active and are much more likely to hit wearing their high performance, insanely soft fabrics.